A friend of mine runs a flower studio in a quiet province. Income is still “labour in, money out”: work more, earn more; slow down, earn less. She wants more customers but doesn’t know where to start. Here are the tech-enabled steps I recommended, built from her own craft story.
1. Record videos to train assistants
- High season always needs extra hands, yet staff availability is unpredictable.
- Instead of spending 30 minutes walking each newcomer through the basics, film the entire process: prepping flowers, pairing colours, assembling arrangements.
- Let the video run two or three hours—no editing required. New hires watch first, jot their questions, and you spend only 5–10 minutes clarifying.
- When you expand into neighbouring provinces, those videos become remote training material.
2. Share your craft story online
- Fear of “what if my arrangement looks bad” stops many florists from posting.
- Customers buy into your making-of story, not just the perfect bouquet on display.
- Wholesale arrangements for corporates differ completely from styled photoshoots. Talk about sourcing headaches, rush orders, and tricks for keeping blooms fresh during delivery.
3. Recognise your local-market edge
- Don’t compare yourself to city chains. Rural customers need someone who understands them.
- Urban florists can’t necessarily serve the countryside because they lack local cultural context.
- Your advantage is knowing what rural clients value. Say it out loud.
4. Write content customers truly care about
Instead of “my flowers are beautiful and cheap,” share:
- Why flower A costs more than flower B this season.
- How to store a wholesale batch so it arrives in top shape.
- Event-friendly bouquet ideas that balance beauty and budget.
When clients read pieces like these, they think, “This florist really knows the craft.” Next time they need arrangements, you’ll be top of mind.
5. Build a mini funnel for repeat customers
- Create a simple Google Form (or Zalo OA) asking what they need, budget, delivery location.
- Send periodic newsletters/messages: introduce new blooms, seasonal promos, behind-the-scenes stories.
- Archive photos of finished orders with short anecdotes—the perfect source material for social posts.
6. Take care of the florist behind the brand
- Revenue should grow because systems are smarter, not because you grind 20-hour days.
- Keep learning new techniques (online courses in English help—search “floral arrangement techniques,” “wholesale floral operations”).
- Double down on your strengths: understanding clients, staying flexible, being reliable.
Running a flower business outside the city doesn’t have to mean unpredictable income. With a few simple tools, you can work less, earn more, and tell your story in a way customers love.