Peak and off‑peak seasons in TESOL
- Peak months: March onward (summer), especially September and October. Expect the highest demand in September.
- Off‑peak: from roughly 20 November through February (Christmas/New Year and Tết). Many new students postpone until after Tết, often March/April.
What to do in the low season
Don’t panic. Use December–February to strengthen your product instead of chasing leads:
- Refine curricula, lesson plans, and teaching resources.
- Set up admin systems (attendance, payroll, progress tracking).
- Build shared materials your whole team can reuse next term.
Demand returns in March/April. A stronger system makes the next peak smoother and more profitable.